“Plastic Today. A Problem Tomorrow.”
Adidas’s concept on environmentally friendly products
Plastic in our seas is a dilemma in our world that requires help from everyone to be fixed. Approximately eight million pieces of it find their way into the sea every day, from reasons such as littering, or the fact that 79% of this waste ends up in either landfills or (you guessed it) oceans. If we do not find a way to stop this cycle of plastic waste, environmentalist predict that by 2050 there will be more plastic than fish in our oceans. The question is, will something ever be done to prevent this? Thankfully, many organisations are already helping to change this problem, and one of the companies, Adidas, wants to emphasise their message.
To begin with, Australia and its Great Barrier Reef have suffered heavy consequences from climate change, whether it’s from the drastic bush fires in 2020, damage to the ozone layer, or excessive use of plastic which ends up in our oceans. This disposed plastic ends up strangling, trapping, or being ingested by marine life. Due to this, the poor animals’ stomachs fill with inedible substances and may starve to death. It can also pollute the reefs which cause the coral to become more prone to fatal diseases. Overall plastic is clearly a problem that needs to be solved. Now not only are people making a difference, rather companies, to do their part in preventing climate change.
On the 11th of January this year, Jess Fox, Ian Thorpe, Nathan Cleary, and Steph Claire Smith joined together to play on a sustainable tennis court: on Australia’s Great Barrier Reef. With this action, Adidas wants to raise awareness and a constructive discussion for ending plastic waste. Each of these players and more support the cause to end plastic in the oceans. The reef serves as an inspiration for their newly added sports attire, made from the environmental Parley Ocean Plastic, which is all recycled. By 2024 Adidas hopes that they will turn ‘problems into products,’ and become free from virgin polyesters! The environmentally friendly tennis court has already made its first appearance at the Australian Open.
But that’s not all. This sporting company has also paired with the Great Barrier Reef Marine Park Authority, and with the help of many, a barge was able to be renovated into a new tennis court. The barge journeyed around the Great Barrier Reef for marine construction as well as diving projects. Later, Adidas donated the tennis court surface to a nearby school which will be reused as a sports ground. Their website also offers various articles on how to reduce plastic waste, information on sustainable clothing, and the science behind using recycled materials in their products.
For our habits to change, it is significant that everyone must pitch in and do their job in raising awareness about this dilemma. The Great Barrier Reef is the biggest coral reef ecosystem in the world, and there is still hope that places like this will not be populated with plastic instead of its original inhabitants. With companies like Adidas, we can start to change our approach to how items such as products can be manufactured in a more sustainable way. Imagine what our planet could be like five, ten, maybe fifteen years from now. Little steps such as these contribute to a better world for us and the future, as Adidas’s website states, “Plastic today. A problem tomorrow.”